Over this summer and fall, I set out to create a personal logo and brand identity. I wanted a personal mark or monogram that could translate well across mediums and sizes. For example, I could use it as a brand identity for freelance work, on social media, email signature, or a favicon.
I've long appreciated geometric, clean, modern designs. Though explored a few angles, including variations on classic monograms and borrowing from the style of railroad liveries. I found that my initials TRC, or even TC, challenging to integrate. This led to quite a few potential directions. Blocky or curved, nested, overlaid, in a grid, or in an orthographic layout. I naturally borrowed from LEGO brick geometry and experimented with making that form more or less explicit.
After some sketching, I found myself gravitating toward a blocky TC letterform. Some variants looked too much like the original TechCrunch logo, others invoked a cross. Once I put them into vector format (Figma) and tried various angles, I brought the orthographic LEGO brick proportions back.
Ultimately I zeroed in on an orthographic TC that nodded to a 1x2 LEGO brick. By separating the left arm of the T and lower right arm of the C, the mark became intersectional and balanced. A lowercase letter R also revealed itself, so the mark successfully depicts all three initials TRC.
I also did explore a triangle alternative. While I really like it, the mind has to make more of a leap. It's not for now, at least.
Finally, I've created block, outline, and alt versions of the logomark and paired it with Roboto Light for the block and alt versions, and Roboto Medium for the outline version.