Traffic Violence Rapid Response
Transforming Tragedy into Systemic Change
Impact at a Glance
- Built city-wide rapid response network for traffic fatalities
- Secured $20M budget reallocation proposal for street safety
- Influenced major policy wins including 14th Street redesign
- Created replicable model for community-led safety advocacy
- Established coalition of 23+ organizations pushing for change
- Developed data-driven analysis informing policy decisions
TVRR at a vigil in East Oakland in 2022 joined by then Councilmember Loren Taylor and candidate for City Council Janani Ramachandran.
TVRR at a vigil in West Oakland in 2022 joined by then OakDOT Director Fred Kelley.
The Challenge
In early 2022, Oakland faced an unprecedented surge in traffic deaths - 20 people killed in just the first five months, more than any similar period in the previous decade. The city's streets had become increasingly dangerous, with Black residents dying at three times the rate of others. Despite the clear crisis, there was no coordinated rapid response network of advocates and organizations to address these preventable tragedies or push for systemic change.
A Movement is Born
Traffic Violence Rapid Response emerged from the momentum of the Safe 8th Street campaign, as community members sought advice on replicating its success elsewhere in Oakland. Following work with Bike East Bay to preserve Telegraph Avenue's protected bike lanes, early organizers Tim Courtney, George Spies, and Bryan Culbertson came together to address the escalating crisis. The catalyst came with Jonathan Waters' death at 55th and Shattuck, where the group organized their first vigil. The response—drawing support from Councilmember Dan Kalb and media coverage—demonstrated the power of direct action. After Dmitry Putilov's death, the connection deepened when Councilmember Carroll Fife joined a bike ride to his vigil, experiencing firsthand the dangers of Oakland's streets. What began as a small Signal group evolved into a broader Slack-based community, with organizers serving as bridges between advocacy groups, civil servants, and elected officials to advance comprehensive safety reforms.
"Traffic deaths are preventable and we will prevent them."
Strategic Approach
Rapid Response Protocol
We developed a systematic approach to respond to traffic fatalities:
- Immediate site assessment to document infrastructure issues
- Outreach to affected families and community members
- Organization of community vigils and protests
- Strategic media engagement and storytelling
- Documentation through photos, data, and personal accounts
- Connection of individual incidents to systemic issues
Coalition Building
TVRR brought together diverse stakeholders across Oakland:
- Community members and neighborhood leaders
- Transportation advocates and urban planners
- City council members and department staff
- Local media and journalists
- Technical experts and data analysts
- Faith leaders and community organizations
Data-Driven Advocacy
We combined compelling personal stories with hard data:
- Analyzed 7 million vehicle traces along International Boulevard
- Documented speed and safety patterns at crash sites
- Created detailed reports on high-injury corridors
- Developed evidence-based infrastructure recommendations
- Published policy briefs on immediate action items
Key Achievements
Policy Impact
- Influenced unanimous approval of 14th Street safety redesign
- Secured commitment for rapid deployment of pedestrian safety measures on International Boulevard
- Generated 600+ signatures supporting $20M budget reallocation for street safety
- Contributed to successful passage of Measure U ("More Housing / Safer Streets")
- Inspired new legislation for community-led traffic safety initiatives
Community Impact
- Created citywide network of rapid responders
- Built coalition of 23 organizations supporting budget reform
- Established protocols for community vigils and protests
- Generated sustained media coverage of traffic safety crisis
- Connected families affected by traffic violence with resources and support
Infrastructure Changes
- Helped secure implementation of protected bike lanes on 14th Street
- Influenced rapid deployment of safety measures on International Boulevard
- Created framework for community-led traffic calming initiatives
- Established precedent for rapid response to dangerous conditions
Groundbreaking ceremony for the 14th Street protected bikeway project in front of Oakland City Hall in 2024.
Riding bikes with Oakland City Councilmember Carroll Fife to celebrate the completion of the Telegraph KONO protected bikeway in 2024.
Keys to Success
Strategic Advocacy
- Focus on systemic change while responding to individual tragedies
- Build relationships across diverse stakeholder groups
- Use data and personal stories to make compelling case
- Connect traffic safety to broader community safety issues
- Create replicable models for community action
Coalition Leadership
- Center affected communities in decision-making
- Bridge conversations between advocates and officials
- Maintain focus on concrete, achievable outcomes
- Balance urgency with strategic patience
- Document and share successful approaches
Looking Forward
TVRR continues to push for transformative change:
- Expanding rapid response network
- Developing new community leaders
- Securing additional funding for safety improvements
- Building stronger coalitions for systemic change
- Creating replicable models for other cities
Media Coverage
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A movement against traffic violence rises in Oakland
Oaklandside, June 2022
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14th Street redesign approved following a deadly hit-and-run
Oaklandside, June 2022
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The long history of protesting for safer roads in Oakland
Oaklandside, October 2022
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Oakland wants to make it easier for community groups to slow traffic
Oaklandside, December 2023
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OakDOT's proposal to allow temporary street safety upgrades doesn't go far enough, say safety advocates
Oaklandside, April 2024
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Lakeshore Avenue cycle track project is back on schedule after City Council approves funding
Oaklandside, December 2024
Get Involved
Visit Traffic Violence Rapid Response for information on how to join and make Oakland's streets safer for everyone.